Thank you for your interest in learning more about my academic journey. I have been serving as a member of the faculty at the Indian Institute of Technology Ropar. My research articles have appeared in reputed International journals and edited books published by Emerald, Springer, Taylor & Francis, Cambridge University Press, Elsevier, and IGI Global. My research broadly falls in the area of consumer behaviour, particularly the transformative aspects of consumer wellbeing, sustainable consumption, and minimalism rooted in Indian Culture & Traditions. I have designed and taught a range of undergraduate-level, master 's-level, and research-oriented courses.
PhD (Management), IIT Kanpur.
M.Tech (Industrial and Management Engineering), IIT Kanpur.
B.E (Production Engineering) BIT Sindri, Dhanbad.
Postgraduate Level
Research Methodology & Ethics
Applied Multivariate Techniques
Conscious Consumption and Marketing
Transformative services and consumption
Consumer Behavior
Services Marketing
Multivariate Techniques for Marketing Analytics
Marketing Research & Analysis
Undergraduate Level
Industrial Management
Indian Ethos
Human Geography and Societal Needs
Digital Marketing
Fundamentals of Entrepreneurship
Leadership, Communication and Decision Making
