Dr. Dipanjan Kumar Dey

Assistant Professor
Humanities and Social Sciences
dipanjandey@iitrpr.ac.in

Biography

Dr Dipanjan Kumar Dey is working as an Assistant Professor in the department of Humanities and Social Sciences (Management Area) at the Indian Institute of Technology Ropar since 2017. Before joining IIT Ropar, he was an assistant professor in the department of marketing and strategy management at IBS Hyderabad since 2014. He was a visiting scholar to Spears School of Business, Oklahoma State University for his thesis work. His doctoral research is in the area of utilization and marketing of healthcare services in India. He also has corporate exposure in the domain of BFSI post his MBA.

Areas of Research

Consumer behavior and psychology
Brand Management
Financial Literacy
Corporate Governance
Public Health Services

Education

PhD (Management), IBS Hyderabad, IFHE University, 2014
MBA (Marketing), IUD, 2006
B.Tech (Chem Tech), LIT Nagpur, 2003

Work Experience

Assistant Professor, IIT Ropar, Jan 2017 - Present
Assistant Professor, IBS Hyderabad, March 2014 - Dec 2016
Visiting Research Scholar, SSB, Oklahoma State University, Sep2010 -11

Selected Publications/Patents

Chauhan, Y. and Dey, D.K., 2017. Do female directors really add value in Indian firms?. Journal of Multinational Financial Management. Volumes 42–43, pp. 24-36
Dey, D.K., Srivastava, A. 2017. Impulse buying intentions of young consumers from a hedonic shopping perspective, Journal of Indian Business Research, Vol. 9 Issue: 4, pp.266-282
Chauhan, Y., Lakshmi, K.R. and Dey, D.K., 2016. Corporate governance practices, self-dealings, and firm performance: Evidence from India. Journal of Contemporary Accounting and Economics, 12(3), pp.274-289
Chauhan, Y., Dey, D.K. and Jha, R.R., 2016. Board structure, controlling ownership, and business groups: Evidence from India. Emerging Markets Review, 27, pp.63-83.
Srivastava, A. and Dey, D.K., 2016. Brand analysis of global and local banks in India: a study of young consumers. Journal of Indian Business Research, 8(1), pp.4-18.
Dey, D.K., Chauhan, Y.K. and Chakraborti, R., 2015. Does advertising strategy matter in influencing mutual fund purchase?. Journal of Financial Services Marketing, 20(1), pp.23-33.
Dey, D.K. and Mishra, V., 2014. Determinants of choice of healthcare services utilization: empirical evidence from India. Indian Journal of Community Health, 26(4), pp.356-363.
Dey, D., Garla, S. and Chakraborty, G., 2011. Comparison of Probabilistic-D and k-Means Clustering in Segment Profiles for B2B markets. In SAS Global Forum 2011 Proceedings.

Other Information

 PhD Scholar(s):

  • Mr. Nagendra - Sustainability Marketing
    UG Courses
  • HUL477   Fundamentals of Management and Marketing (3 credits)
  • HUL483   Marketing Metrics (3 Credits)

         PG Courses

  • HUL631   Corporate Governance (4 Credits)
  • HUL632   Brand Management (4 Credits)
  • HUL635   Consumer Behavior (4 Credits)